SEOThis is where the excitement starts as you start to look at the specifics on how to optimize your site to help drive traffic to your site.

Website Rankings + Targeted Traffic = Money! 

Step 1:  Set up the All in one SEO plugin 

When you set your site up, in order to optimize all your posts, pages, meta tags etc. you need to install a plugin that does all the hard work for you. The plugin is called the All in One SEO plugin as mentioned in Step 7. This plugin essentially makes your website easy to index your site so it can be ranked in Google and other search engines.

The first thing you will want to do is open the plugin and edit the Home Title and Home Description to something that matches what your site is about.

While we are in the All in One SEO Plugin, let’s also set up Google Analytics.

Setting up Google Analytics 

google-analytics-example
Once you have your site ready to start writing content, you should activate Google Analytics so you can get accurate statistics on who has visited your site. Google Analytics is great for getting an in-depth understanding of the number of visitors and their demographics. Setting this up used to be a little bit of a hassle as you had to download and install a separate app. However, now you can simply add your adsense code into the All in one SEO plugin

To set up Google Analytics, all you need is a gmail account. Go to http://www.google.com/analytics/ to start the process.

Install_Google_AnalyticsOnce you have added your domain name, you will receive a tracking code. In Google Analytics, go to ‘Tracking Code’ and you will see the ‘Tracking ID’ on the right hand side.

All you need to do to get Google Analytics to start tracking your site is to copy and paste this code (UA-xxxxx) into the All in one SEO plugin – in the appropriate place.

Add the Tracking Code in the All in one SEO Plug-in as below

All in one SEO Google Analytics

 Step 2: Use the Jaaxy Keyword Tool to find good Keywords

Use Jaaxy to get content ideas for your website 

a. Search for 10-20 keywords that are relevant to your site
b. Find 5 keywords that get at least 50 searches per month (any level of traffic is useful if the SEO rank is really high, but the more traffic the better)
c. Find Keywords that are less than 100 QSR (less than 300 is also okay, you just need to try a bit harder. The lower this number, the better. )
d. The Keyword must make sense (you may find some keywords with great traffic and SEO score, but if the sentence doesn’t make sense or is incorrect grammatically, then there is no point targeting those keywords).

The best keyword tool is called Jaaxy and is an awesome way to get focused content ideas for your website. The data it gives you is really accurate and quick. You can discover an almost unlimited amount of hidden gems in terms of keywords that people use to look for specific items or information.  You get 30 free searches on Jaaxy so you can get a good feel for what it can do.

Good keywords are like gold and are often overlooked by website developers. Researching good keywords and developing relevant content around them is really the driver behind getting users to your website. You need to understand what type of keywords people are using to search for related topics to your website and then create pages and posts that are relevant to those keywords. This is an extremely powerful and efficient way to drive traffic to your website.

A keyword is basically any word you type into Google when you are doing a search for something. For example, I might be searching for ‘cheap squash rackets’, so these are classified as keywords.  If I had a website about squash rackets, I could create a Page or Post about ‘cheap squash rackets’ as this keyword term has low competition and a high SEO ranking, which means it would be relatively easy to get a first page ranking in Google for that keyword term if I put some effort in to write decent content around that keyword.

How do I find good keywords? 

Firstly, you should Create a Jaaxy account (for FREE).  

Once this is done, press the ‘Search’ button and enter your desired keywords and click ‘Find Keywords’. Jaxxy will then list up keywords that get traffic and will give you recommendations on which keywords are worth chasing. As an example, I typed in ‘Cheap squash rackets’ and got the following results. The ‘Traffic’ and ‘SEO’ figures will give you an immediate sense on whether or not it is a good keyword or not.

 

Jaaxy

 

a.  How to search for 10-15 keywords that are relevant to your site

Depending on your topic, it will be easy to list up keywords that you want to search for. If you don’t have a list already, you can  search on Google and type in your keywords. Google will immediately give you a large number of options to choose from. This can be an easy way to build your potential keyword list.

Once you have your keywords, do a search in Jaaxy. You will either quickly find a large number of potential keywords (GREEN) or you may need to experiment a fair bit with different keyword combinations.

If you haven’t joined Jaaxy, you can jot down the ones in an excel sheet which are good. If you have joined Jaaxy, when you are doing your search, select the ones that are good keywords (i.e. 100-300 SEO score, with at least 50 searches per month) and press the ‘Save to list’. You can then create a list and save those for future reference.

From the list that you have saved, you need to:

b. Select 3-5 of the best keywords that get at least 50 searches per month

Now that you have a list of keywords, you can list up your best 3. You should then create 3 separate Pages for these individual keywords. In my case, these pages are:

  • How to build a website in WordPress
  • Getting your website SEO ready
  • Honest affiliate reviews

 

At first glance, the interface can look a bit daunting but it is actually very easy to follow. I’ll break up the sections so you get a gist of what is possible with Jaaxy.

a. Find Keywords
– type in the keywords you are interested in. This can be just one word or a sentence.

b. Average
– this refers to the average amount of searches that take place per month for that particular search term

c. Traffic
– this is the amount of traffic you can expect to get monthly if you get first page rankings for that search term

d. QSR (Quoted Search Terms)
– this refers to the number of competing websites ranked in Google.

e. KQI (Keyword Quality Indicator)
– this is very important as it shows you the quality of that keyword – i.e. whether it is worthwhile chasing after. If it is GREEN, it means there isn’t that much competition and you can probably rank on the first page of Google if you put a bit of effort in. If it is YELLOW, it is just okay. If it is RED, it is poor and you probably shouldn’t go after it.

If you are just starting out, I recommend focusing on the GREEN ones where the QSR is less than 100 and SEO rank is higher than 90. QSR of 300 or less is still good, but will just take you a bit longer to rank on the first page.

f. SEO
– this is a score ranked on traffic and competition. The higher the score, the more likely you will rank for this keyword on the first page.

g. Domains
– you can check if domains are available for any given keyword by clicking this.

Once you find keywords that are good (i.e. GREEN), you can select them and save them to different lists which you can name yourself. You can then separate the good keywords and access them at any point. It is really handy and it is phenomenal what great keywords you can find. I used to think that I was too late to the game and that all the great keywords would have been taken by now, but it is amazing how much scope there is to still find untapped keywords and niche subjects.

Step 3: Set up a domain specific email 

This means you should set up an email which is more personalized – e.g. richard@wordpressadvice.com looks a lot better than wordpressadvice@gmail.com. If people can’t connect with you and can’t put a name or face to a website, they are less likely to trust you, even if you have good content. Have the address with your domain name in it makes your site look a lot more professional.

The way you set this up differs depending on where you are hosting your domain. If you are like me and host it at wealthaffiliate, the set up is really easy. At Blue Host and others the set-up is also fairly simple.


Step 4: Create your ‘About me’ and ‘Privacy Policy’ pages 

About Me Page
The ‘About me’ page is important to write as it really personalizes your website. People know who they are engaging with and it allows you to tell your own story of why you created the site and how you are trying to help like-minded people. A lot of people are hesitant to put this up because they are embarrassed or don’t want their name ‘out there’, but I can tell you if you don’t do this it will have an adverse affect on your website.

Just be natural and tell your story. You should also put a photo up of yourself.

Privacy Policy Page
Probably the most boring page on the website that no one ever reads, the Privacy Policy is  actually quite important. It explains to those who visit your site how their information will be used and details how and what information is tracked and utilized. Required by law in many jurisdictions, it is particularly applicable for online shopping sites.

You can pretty much copy and paste template policy pages from various sources and swap the names out with your own. You can copy mine if you wish and replace the website name with yours.

 

Step 5: Create your first page 

Well done on getting this far, you are now ready to start writing some content! Go back to the keyword list you created in Jaaxy and focus on the best or most interesting topic. When you create your page, you should have:

a.  The keyword somewhere in the title and
b.  Somewhere in the first few paragraphs

Other than this, you should just write the page naturally and focus on creating interesting and relevant content for your readers.

Your first page should be a topic that is relevant to your website URL and it should be something substantial which allows you to build off. For example, this website is called WordPressadvice.com and the first page I created was called ‘How to build a website in WordPress’, which is fairly relevant. If you haven’t found a relevant topic from your keyword search, a good way to get extra ideas is to scour the web for other similar sites and see how they have laid their pages out. You should do this anyway in the course of creating your site to get good ideas on how to approach your menu structure.

When writing your first page, make sure you keep it simple, relevant and natural. Don’t get overly caught up in trying to stick to the keywords or load the page with relevant keywords. If your content is good and original and relevant to the keyword, that is the most important thing.

After you have finished writing your first page you can hit ‘Publish’ for the whole world to see. It doesn’t matter if it isn’t perfect, as you can come back at any time and edit it.

Step 6: Add images to your website 

wordpress-imageHave you ever come across a website that is just text? You rarely get to the end of the first paragraph as it seems like hard work. Because humans are such visual creatures, we are more attracted to things that are aesthetically pleasing (i.e. things that look nice). If you put just a bit of effort in and add images to each of your posts/pages you can create a much more visually pleasing website.

You might be thinking “but I don’t have any good images”! No problem, there are tons of sites out there where you can find good, free images to use. Below are some suggestions.

  1. https://unsplash.com
  2. http://deathtothestockphoto.com/
  3. http://www.lifeofpix.com/
  4. http://hiresstock.com/
  5. https://www.wikimedia.org/